SEARCH IS EVOLVING.I'M EVOLVING WITH IT.
I help businesses grow through SEO, AI-search optimization, content systems, and high-performance websites built for visibility, engagement, and organic growth.
Results Beyond Rankings
Driving measurable business growth through SEO, content strategy, technical optimization, and search performance improvements.
Qualified inbound lead acquisition through high-intent search positioning.
Targeted search traffic directed into high-converting conversion funnels.
Broad organic brand visibility captured across competitive search queries.
Systematic topic clusters, blogs, and landing pages scaled for long-term organic growth.
Bridging Technical Thinking and Search Growth
I'm Astha Shrivastava, an SEO Professional with an engineering background and a passion for driving sustainable organic growth through data-driven search strategies.
Coming from an engineering background, I was naturally drawn to the analytical side of digital marketing, where data, user behavior, and search intent come together to drive measurable business growth.
Since then, I’ve worked on content strategy, technical SEO, website optimization, internal linking, performance improvements, and search visibility initiatives that have helped drive millions of search impressions, hundreds of thousands of organic clicks, and thousands of organic leads.
I enjoy combining analytical thinking with creativity to solve growth challenges, improve user experiences, and help businesses build a stronger digital presence. As search continues to evolve with AI, I remain focused on learning, adapting, and creating strategies that deliver measurable impact.
Turning Search Into Growth
Experience in driving measurable organic growth through technical SEO, content optimization, website performance improvements, and data-driven search strategies.
SEO Professional
Organic Growth & SEO Strategy
Formulated and executed data-backed SEO roadmaps focused on non-branded search expansion and intent-driven traffic.
Content Optimization & Internal Linking
Systematically planned topic clusters, resolved keyword cannibalization, and built scalable internal linking architectures.
Technical SEO & Performance
Conducted exhaustive site health audits, resolved 500+ technical issues, improved Core Web Vitals, and resolved crawl anomalies.
AI-Search & Discovery Optimization
Implemented structured data, entity-based search optimization, and forward-looking strategies for AI-assisted search engines.
Analytics & Performance Tracking
Maintained rigorous reporting via Google Search Console and GA4 to analyze traffic quality, user journeys, and conversions.
Featured Projects
Selected projects showcasing my experience across SEO, organic growth, content strategy, analytics, and AI-assisted website development.
Simple Scalers
Planned, designed, built, optimized, and launched a complete business website from scratch. Managed the project end-to-end, including project brief, site structure, content architecture, UI/UX, SEO, analytics, database integration, lead capture, email automation, security, version control, domain management, and production deployment.
- Project planning & website brief
- Website structure & content architecture
- UI/UX & page design
- SEO implementation
- GA4 & Google Search Console
- Core Web Vitals optimization
- GitHub version control
- Domain & Cloudflare configuration
- AI-assisted development with v0
- Vercel deployment
- MongoDB database
- Resend email integration
- Lead capture form
- reCAPTCHA integration
- Domain migration to Cloudflare
- Production website launch
Organic Traffic Growth
Contributed to increasing organic traffic from 143K+ to 186K+ through content optimization, technical SEO improvements, internal linking, and search-focused content strategies.
Organic Lead Generation
Supported organic lead growth from 433 to 6,381 through conversion-focused SEO, content placement, landing page optimization, and improved user journeys.
Content Scaling Strategy
Managed and optimized 1000+ content assets across blogs, landing pages, and course-related properties while improving search visibility, keyword coverage, and organic performance.
Skills & Expertise
A combination of SEO strategy, content growth, analytics, technical optimization, and hands-on website development.
SEO & Search Strategy
Data-driven organic search methodologies and structural optimization.
Analytics & SEO Tools
Rigorous measurement platforms for query intelligence and performance audits.
Content & Growth
Creating and scaling authoritative content that converts search intent into business leads.
Website & Technical
Hands-on website development, architecture, security, and modern web deployment.
Certifications & Continuous Learning
Industry-recognized certifications and ongoing specialization across SEO, website architecture, and AI-powered marketing.
No-Code AI Website Mastery Program
Semrush SEO Crash Course
Become an AI-Powered Marketer
Digital Marketing Specialist
Email Marketing Certification
Recognition & Milestones
Notable milestones and recognitions earned through creative problem solving, team collaboration, and high-impact SEO execution.
Best Ideator Award
Recognized for creativity, innovation, and problem-solving during a digital marketing internship.
High-Impact SEO Contributions
Contributed to initiatives that generated thousands of organic leads and millions of search impressions.
Let's Build Meaningful Growth
Whether it's SEO strategy, content optimization, technical improvements, website growth, or digital marketing opportunities, I'm always open to meaningful conversations and collaborations.
Get in Touch